Pick Up is a clean up campaign for local communities.
There's more foot traffic in parks and trails now. It’s a way to keep our communities clean in a form of a game to show off to your friends. And it’s a great way to spend some time outside as warmer weather is coming back. More people now than ever are bored at home and are looking for something to do. The challenge is simple enough so that anyone can do it in their free time. It’s not restricted to COVID-19 guidelines, it can extend beyond.
Pick Up STL announcement animation lead by Trashy the Pick Up mascot.
This campaign gives participants every tool they need to clean up their local areas and is also a fun, social way to spend time outdoors. Advertising on the bins, bags, trucks and signs direct participants to the Snapchat story subscription and leaderboard for their areas. People are engaged with other members of the community in a form of friendly competition during this current time of social distancing. Simultaneously, they will be keeping their cities clean. Pick Up will be a pastime that can extend beyond this pandemic.
Pick Up STL branded tote bags as rewards for each cities top picker!
Storyboard of PICKUPSTL